Google is predicted to see a 7% drop in paid-search revenue, driven primarily by a loss of travel ad spending. Google’s net U.S. ad revenue will decline this year by 5.3% according to eMarketer’s newly revised digital ad forecast. That’s Read More
Work-from-home is one of the biggest impacts of the coronavirus pandemic, and it appears its a change that is here to stay. As the pandemic swept the globe, companies big and small sent workers home to telecommute. Some even went Read More
For the fourth straight year, “facebook” was the most common search term in the U.S. this year — part of an increase in navigational searching that saw one-word searches rise 16 percent in 2012. That’s according to Experian Marketing Services, Read More
Everybody who sells something through a third party needs to figure out their ecommerce strategy,” says VaynerMedia CEO Gary Vaynerchuk. “The thought to be reliant on retailers or Amazon or anybody else and not being the driving force of your Read More
There has been no better time in history for small, disruptive businesses to win big. They just need to be smart. Time for a fight Let’s set the scene. It’s an English pub on the outskirts of London. It’s raining, Read More
We’ll save you a click. Google’s banning click bait ads. Sorry, you’re going to have to stop using “You won’t believe what happened” or “Click here to find out” copy in your Google ads. Google’s suddenly not down with clickbait. Read More
Apple is preparing to announce its decision to move to ARM chips for its Macs at the upcoming WWDC. Apple has long been rumored to be moving to ARM chips like the ones it uses in the iPhone and iPad. Read More
Joining the ranks of other startups impacted by the coronavirus, VSCO has laid off roughly a third of its staff. In a message on LinkedIn, founder and CEO Joel Flory said “this week has been enormously difficult as we had to say goodbye Read More
Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable. As markets reemerge from the coronavirus pandemic, location data can help businesses identify shopping behavior changes and formulate marketing strategies for returning and new customers. Read More
Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable. Walmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report sheds light Read More
