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CES 2020: Impossible Foods Is Taking On Pork

It was bound to happen. With the success of Impossible Burger, Impossible Foods has moved on to the next logical meat replacement products: Impossible Sausage and Impossible Pork.

According to Business Insider, “Impossible Foods will be testing its first sausage product at 139 Burger King restaurants at the end of the month, located in Savannah, Georgia; Lansing, Michigan; Springfield, Illinois; Albuquerque, New Mexico; and Montgomery, Alabama. Those restaurants will be getting the Impossible Croissan’wich, a sandwich that consists of egg, cheese, and Impossible Sausage on a toasted croissant.”

Although not yet available, the company’s Impossible Pork is designed to be used in any recipe that calls for ground pork. Like Impossible Burger, the new product is made using heme, the protein that gives the patties their meat-like look and texture.

Rachel Konrad, Impossible Foods chief communications officer told Business Insider the heme in Impossible Pork has been tweaked to make it more consistent with pork’s texture. Konrad also said Impossible Pork will likely show up in restaurants before it hits grocery shelves, just like Impossible Burgerbefore it.

The company is working on steaks, and may branch into fish and poultry. If the company is as successful as it has been with beef, it may well convert far more people to the plant-based food.