Google took center stage at the IAB NewFronts in New York City, pitching advertisers on their evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across various platforms and services, ad giants are competing to offer marketers Read More
Small review site lost 91% of its Google traffic to affiliate-focused SEO content
Why we care. There has been a lot of anger about Google killing websites and industries in the wake of the March 2024 core update – and more is on the way in the form of Google’s new reputation abuse policy, which Read More
Google March 2024 core update rollout is now complete
The first core update of 2024 finished rolling out on April 19 – this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content. The March core update ranking improvements, which Read More
What Is SEO – Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Services you provide. Information Read More
TikTok SEO: The ultimate guide
Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips. TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for Read More
Google Discover optimization: A complete guide
Improve your visibility on this powerful recommendation platform through content quality, relevance and technical enhancements. Google Discover is an especially important source of organic traffic for publishers. This personalized feed, available within Google’s mobile app and mobile search homepage, offers Read More
How the Google-Reddit partnership impacts brand management
Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks. The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data Read More
Negative keywords in paid search: 6 strategies for effective implementation
Learn hands-off vs. aggressive approaches, platform variations and best practices to improve ad relevance with negative keywords. Negative keywords are crucial for optimizing Google Ads campaigns. They save budget, improve ad relevance and sculpt ideal traffic. Without a strong PPC strategy, wasted spend and Read More
App store optimization: 8 tips to leverage your SEO research skills
Adapt your SEO skills to optimize mobile apps for better discoverability and downloads in the Apple App Store and Google Play Store. App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the Read More
Google March 2024 spam update done rolling out
The spam update took nearly 15 days to complete. Google’s core update is still rolling out, so we’re not done yet. Remain seated and buckled. Google’s March 2024 spam update rollout is now complete. The spam update started March 5, about 15 Read More