Learn how comparing your site content against competitors can help you find untapped keywords and areas to better meet user needs. A content gap analysis is a valuable type of market research, helping you to discover opportunities you may have Read More
9 SEO tactics for the holiday period
Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season. The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with Read More
Google Business Profiles adds disabled-owned attribute to listings
Google has added a new business attributed within Google Business Profiles for “disabled-owned” businesses. This new disabled-owned attribute can show up on businesses that are owned by disabled business owners. Google said, “When businesses choose to identify as disabled-owned in Read More
How Local Businesses Can Overcome Obstacles To Mobile Conversion
For the growing number of consumers who rely on their mobile devices to search for local business information, their focus is on making a purchase — and fast. The latest Google/Nielsen “Mobile Path to Purchase” study, released last week, shows that Read More
How to increase page speed to improve SEO results
Page speed has been a part of Google’s search ranking algorithms for quite some time, but it’s been entirely focused on desktop searches until recently when Google began using page speed as a ranking factor for mobile searches as well. Read More
The Page Speed update: what SEOs need to know
Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when Read More
What are the SEO benefits of social media?
How does using social media benefit your efforts with SEO? Back in 2008, Search Engine Watch published the article ‘Social Media and SEO – Friends with Benefits‘, and I’d highly recommend reading it back now for a stark reminder of Read More
The SEO Consultant Dress Code
What should an SEO consultant wear daily? That is the question posted by randfish at a Search Engine Watch Forum thread he named Dress Codes in SEO. He asks specifically; In the SEO Business, what do you believe are the Read More
A Merry Christmas for Content Writers
Hi everyone– I’m honored to be a part of this little adventure and hope to have some good discussions here. For my inaugural post I’d like to mention a little gem from a post on High Rankings Forum’s Florida update Read More
Ask the SMXperts — Page speed, site migrations and crawling
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations. The Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle. Read More