Learn why keywords aren’t everything and how user behavior, machine learning, intent and more shape modern SEO. As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that Read More
Here’s why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions. Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a Read More
A deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information access. With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how Read More
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs. Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market Read More
These segmentation techniques help align your ad strategies with business goals and maximize campaign performance. When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and Read More
Investigating common obstacles to ecommerce investment and how to overcome them. A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does Read More
Google’s shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s Read More
Understand what GEO is, how it’s revolutionizing digital marketing and key strategies to optimize for AI-driven search. Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a Read More
As long as users need to search for information, search optimization will remain essential. Here’s why. The short answer is, “no.” Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? In other words, will AI eventually replace Read More
Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more. Why you should care about building a strong paid search team Paid search is a critical component of many advertisers’ marketing Read More
