Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at Read More
You will no longer have to contact your Google Ads support team to transfer client accounts to another agency. Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager Read More
Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console. Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in Read More
Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance. AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost Read More
Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels. Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity Read More
Learn why keywords aren’t everything and how user behavior, machine learning, intent and more shape modern SEO. As SEOs, we often come across the weirdest things ranking in the SERPs: Why is Reddit ranking for a purely commercial keyword that Read More
Here’s why brands must adapt to a multi-platform world and how to optimize your YouTube presence with detailed descriptions. Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a Read More
A deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information access. With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how Read More
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs. Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market Read More
These segmentation techniques help align your ad strategies with business goals and maximize campaign performance. When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and Read More
