The news comes just days after X’s biggest advertisers boycotted the platform. Meta is reportedly planning to launch Threads in the EU before the end of the year. The news comes after X’s biggest advertisers – including Disney, Paramount and Sony Pictures Read More
The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions. We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations Read More
When a lack of advertiser control — whatever the platform’s motives — results in unintended purchases, trust inevitably erodes. As new close variants start trickling into search query reports, paid search marketers are still peeved at Google’s decision to expand Read More
Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed testing from both perspectives at SMX East. In a session at SMX East on testing in paid Read More
The past month or so has been filled with controversy not from outside of the SEM industry, but rather within. SEMPO has been the talk of the forums. You can see from my first entry on the SEMPO scandal, and Read More
The e-commerce-focused agency has more than 125 employees and a proprietary Amazon advertising optimization platform. Digital performance agency Elite SEM announced Thursday it has acquired San Diego-based e-commerce agency CPC Strategy. Particularly attractive to Elite SEM is CPC Strategy’s Amazon Read More
Question and answer platform Quora says it now has an audience of 300 million monthly unique users, that’s up from 200 million reported last year. The company also announced the launch of Broad Targeting. With this targeting option, ads run Read More
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world. Google once again has disrupted the search marketing community by announcing exact Read More
Join us for this live webinar on Thursday, August 23, at 1:00 PM ET (10:00 AM PT). Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping Read More
Here’s what some marketers are saying about the move to include same meaning queries in exact match close variants. doing a lot of upfront keyword research before launching, the idea is that the management will happen after the campaign runs Read More
