This comes after Google signs an agreement with French publishers to pay for some content. Google has threatened to leave Australia and remove Google Search for Australian users if the Australian government forces the company to pay to link to Read More
What makes a piece of content good? Google’s research says it should be intellectual, sensorial, stimulating and emotional. Good content, above all, is all about the story. That’s according to new research from Google and Talk Shoppe, a research agency. Read More
The measurements have not changed, this is just a title change for clarification purposes. Google has updated the title it uses for real time analytics in Universal Analytics 3 to read “in the last 5 minutes.” Previously this section was Read More
Google Ads automation is getting smarter with more ways to use Customer Match lists. Customer Match lists will be leveraged more within Google Ads, according to an email sent to advertisers this week. These lists will soon be eligible to Read More
Soon you will be able to search by image for matches of places, stores or restaurants near you. Google is expanding Google multisearch, a search feature Google announced several weeks ago to let you search by image and text at the Read More
Google said its users want to see the full story and not have to click through to see more. Google announced that it will try not to show “teaser” based Web Stories in Google Search and Google Discover. The company said the Read More
Get more control over Smart Bidding and max out ROI with value-based bidding. If you’re looking for ways to modernize your PPC optimization, you’ve probably come across value-based bidding (VBB). This technique revolves around teaching AI systems at Google and Read More
Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss. Google is giving users the option to see three more types of ads less often: Pregnancy and parenting. Dating. Read More
Need to reskill or upskill an employee? Google is giving up to 500 scholarships to companies – from SMBs to enterprises. U.S. businesses can now get up to 500 Google Career Certificate scholarships for free via Coursera, as part of Grow Read More
Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals. A Google Ads setting allowed businesses to potentially exclude nonbinary gender audiences, according to The Markup. The publication found examples Read More
