Loading

wait a moment

Google Universal Analytics real time metrics now titled “in the last 5 minutes”

The measurements have not changed, this is just a title change for clarification purposes.

In the last 5 minutes. Google’s title for the real time metrics was updated to say “in the last 5 minutes” to more accurately describe what UA3’s real time metrics actually displayed. Here is a screenshot of the new title:

Previously, it looked more like this saying “right now” – which is not really right now but in the last 5 minutes.

Why the change. We believe Google made this change in order to help communicate why UA3 real time metrics are different from GA4 real time metrics. UA3 real time metrics are based off the last five minutes whereas GA4 real time metrics are based off the last thirty minutes.

Why we care. When you see this change, don’t worry, you are not alone – we are all seeing this title change. But rest assured, the metrics in real time Universal Analytics 3 have not changed. Google is just making it crystal clear that UA3 is measuring the past 5 minutes and GA4 is measuring the past 30 minutes.

Keep in mind, both UA3 and GA4 also measure traffic differently – so even if they both looked at the past 5 minutes, it would show different numbers.