‘Near me’ searches continue to grow, but the tactic of optimizing for these terms can now do more harm than good for local search rankings. A recent Think With Google article suggests that optimizing for “near me” searches will pay Read More
Google Universal Analytics real time metrics now titled “in the last 5 minutes”
The measurements have not changed, this is just a title change for clarification purposes. Google has updated the title it uses for real time analytics in Universal Analytics 3 to read “in the last 5 minutes.” Previously this section was Read More
Propel Promotion Of Your Content: 9 Ways I Promote Sharing Online
Search Engine Land recently published its top 10 articles of 2012, and I had articles in the #1 and #6 positions on that list. The Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now had over 40,000 unique pageviews Read More
Seizing your data destiny: Google delays third-party cookie phase-out
As it turns out, third-party cookies are a tougher cookie than we thought. On June 24, Google announced in a blog post it intends to delay by more than a year its self-imposed deadline to deprecate third-party cookies in its Chrome Read More
Google to use Customer Match lists for Smart Bidding, Optimized Targeting
Google Ads automation is getting smarter with more ways to use Customer Match lists. Customer Match lists will be leveraged more within Google Ads, according to an email sent to advertisers this week. These lists will soon be eligible to Read More
Content marketing strategy for small businesses: top 11 tips
Content marketing is important for small businesses. It helps you reach goals and grow your audience. Learn more here. Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to Read More
TikTok’s In-Feed Ads get more visual with Interactive Add-Ons
A handful of new interactive elements will help advertisers get more creative with In-Feed Ads. A handful of new Interactive Add-Ons have arrived within TikTok’s “For Your Page.” These new additions are available globally for In-Feed Ads and will be Read More
Google multisearch to gain near me support
Soon you will be able to search by image for matches of places, stores or restaurants near you. Google is expanding Google multisearch, a search feature Google announced several weeks ago to let you search by image and text at the Read More
Sellers start feeling the strains on Amazon’s fulfillment systems amid coronavirus buying frenzy
The company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google. Changing consumer behaviors due to the coronavirus outbreak are straining the retail ecosystem and causing sellers to rethink their near-term inventory, Read More
Google may not display Web Stories that are teasers
Google said its users want to see the full story and not have to click through to see more. Google announced that it will try not to show “teaser” based Web Stories in Google Search and Google Discover. The company said the Read More