This comes after Google signs an agreement with French publishers to pay for some content. Google has threatened to leave Australia and remove Google Search for Australian users if the Australian government forces the company to pay to link to Read More
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, Read More
Broadcom and VMware Reach Deal for $61 Billion
Broadcom has reached a deal to acquire VWmare for $61 billion in one of the biggest tech acquisitions in history. News broke Sunday that Broadcom and VMware were in talks for the former to purchase the latter. At the time, there was Read More
4 elements of good content, according to Google research
What makes a piece of content good? Google’s research says it should be intellectual, sensorial, stimulating and emotional. Good content, above all, is all about the story. That’s according to new research from Google and Talk Shoppe, a research agency. Read More
Toyota to Reduce Global Production in June by 100,000 Vehicles
Toyota is planning on a massive cut to its production, reducing production in June by 100,000 vehicles as a result of the semiconductor shortage. The semiconductor shortage has impacted industries around the world since the early days of the pandemic. The Read More
Amazon’s booming ad business grew by 40% in 2019
With plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter. Amazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter Read More
Surprise: ‘Near me’ brand names don’t rank higher for ‘near me’ searches
‘Near me’ searches continue to grow, but the tactic of optimizing for these terms can now do more harm than good for local search rankings. A recent Think With Google article suggests that optimizing for “near me” searches will pay Read More
Google Universal Analytics real time metrics now titled “in the last 5 minutes”
The measurements have not changed, this is just a title change for clarification purposes. Google has updated the title it uses for real time analytics in Universal Analytics 3 to read “in the last 5 minutes.” Previously this section was Read More
Propel Promotion Of Your Content: 9 Ways I Promote Sharing Online
Search Engine Land recently published its top 10 articles of 2012, and I had articles in the #1 and #6 positions on that list. The Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now had over 40,000 unique pageviews Read More
Seizing your data destiny: Google delays third-party cookie phase-out
As it turns out, third-party cookies are a tougher cookie than we thought. On June 24, Google announced in a blog post it intends to delay by more than a year its self-imposed deadline to deprecate third-party cookies in its Chrome Read More