Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives. Not knowing who buys your products will lead to disappointed consumers and an ineffective Read More
What value do you offer your clients? This is a very important question that a lot of companies struggle to answer. It’s also a question that you have to answer quickly, effectively, and clearly. Otherwise, your prospective client will lose Read More
Outside of a searcher’s location or immediate context from a prior search, Google doesn’t personalize the search results. Google has told CNBC that “there is very little search personalization” going on in the Google search results ranking right now and Read More
Brodie Clark posted on Twitter that he found it interesting that Bing would show Facebook as a source of information for their knowledge graph. Microsoft and Facebook do have a partnership, of course. But still. Here is the example he Read More
A new report from the Wall Street Journal has revealed that third-party app developers have access to the emails of millions of Gmail account holders. Two companies have reportedly even allowed employees to read said emails. While Google claims that Read More
Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With Read More
Everyone hates automated customer support… right? Actually, every customer hates automated customer support. Companies love it because it saves them money that they assume is pure overhead. However, what if automated support could be beneficial to both customers and companies? That’s Read More
In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes Read More
Here’s what some marketers are saying about the move to include same meaning queries in exact match close variants. doing a lot of upfront keyword research before launching, the idea is that the management will happen after the campaign runs Read More
At Cre8asite Forums, moderator Barry Welford shares a pretty cool domain popularity tool with us. I wasn’t able to get it to produce data yesterday, but today I tried again and it worked rather nicely. I have included a screenshot Read More
