This past month was filled with many many Google algorithm shifts, ranking changes, tools going nuts and chatter at all times high. We saw lots of ranking changes last weekwhich Google didn’t really confirm. Then the week of September 15th or so and then a Read More
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content. The Ask the SMXpert series continues the question and answer (Q&A) segment held Read More
Google made two announcements on Thursday. One impacts advertisers using third-party click measurement systems. The other affects advertisers who haven’t converted their sites to HTTPS yet. Parallel tracking will be required October 30 Google has been working on several initiatives to improve Read More
Facebook is expanding its reporting options since merging its Ads Manager and Power Editor last September. Advertisers will soon have access to an updated Ads Reporting platform that includes a drag-and-drop feature to customize the report around the metrics they want front and Read More
If you visit Yahoo and do a search at their web site, you will see that to get to the organic listings, you are going to have to scroll and scroll and scroll. It reminds me of when Ask.com gave Read More
CEO Mark Zuckerberg has split Facebook’s product and engineering teams into three divisions. As the dust settles from Facebook’s Cambridge Analytica crisis, the company is putting in motion a reorg that impacts its product and engineering teams and is reassigning a Read More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Work hard and play hard at SMX Advanced May 14, 2018 by Marketing Land By now, you’ve read Read More
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds. Bing Ads announced some new features and capabilities for Bing Shopping campaigns on Tuesday. Heres’s Read More
Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. When reporting paid search results, business to business (B2B) marketers often Read More
For now, the feature is available to a limited set of partners and businesses on Instagram. Instagram has started testing a new booking and payments feature that lets users book services and make direct payments to businesses directly from Read More
