Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Work hard and play hard at SMX Advanced
May 14, 2018 by Marketing Land
By now, you’ve read about the exceptional agenda and the incredible lineup of speakers coming to SMX® Advanced. But there’s another aspect of attending SMX that is just as, if not more, important: Networking. Networking is a cornerstone of the SMX conference experience. - Improving e-commerce text ads with ad customizer data feeds
May 14, 2018 by Joe Martinez
No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales. - Improve paid search lead-gen with cohort analysis
May 14, 2018 by Megan Taggart
Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. - Shoppables are just getting started
May 14, 2018 by Barry Levine
All-in-one-screen shoppable content could evolve in ways that dramatically change e-commerce and marketing. - Lithium will ‘sunset’ its Klout service on the day GDPR launches
May 14, 2018 by Barry Levine
Lithium CEO indicates GDPR helped propel the decision, and the Klout-built AI tech will still be employed. - IAB Tech Lab launches aggregation service for ads.txt
May 14, 2018 by Barry Levine
The new service crawls sites and assembles a frequently updated spreadsheet of authorized sellers for specific domains. - Facebook says it has suspended 200 apps for possible misuse of data
May 14, 2018 by Amy Gesenhues
During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of apps. - Google issues updated GDPR guidance to publishers on how to gain consent from users
May 14, 2018 by Robin Kurzer
Despite publishers’ claims that some of Google’s policies are self-serving, the company asserts it is in line with GDPR. - Google to stop media buyers from using DoubleClick IDs, keeping measurement & attribution within its ‘walled garden’
May 14, 2018 by Robin Kurzer
Marketers say that this move is part of a larger trend by companies like Google to control measurement and attribution metrics. - Snapchat begins rolling out redesign on iOS that reverses changes launched last year
May 11, 2018 by Amy Gesenhues
iOS users’ Snaps and Chats will be in chronological order again, and Stories from friends are going back to the right side of the app.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- Thinfilm uses blockchain to extend the capablities of NFC-enabled ads, creating what it calls a new data point
May 14, 2018 by Robin Kurzer
Marketers can drive additional engagement by encouraging ‘tap events,’ where end users get details on a product’s history or provenance. - 5 steps to mastering the modern martech landscape
May 14, 2018 by Ryan Phelan
Contributor Ryan Phelan shares a step-by-step process to identify the technology vendors that best fit your company’s needs.
Online Marketing News From Around The Web:
- Apple’s App Store redesign improved app discovery, report finds, TechCrunch
- Engage more users: 3 tips for optimizing mobile app performance, Think with Google
- GDPR will pop the adtech bubble, Doc Searls Weblog
- How to Stay Competitive in the Growing World of Influencer Marketing, Convince and Convert
- How to Use the Facebook Budget Optimization Tool for Improved Results, Social Media Examiner
- In Defense Of “Wasted” Impressions, AdExchanger
- Online Ad Targeting Does Work – As Long As It’s Not Creepy, WIRED
- Our Commitment to Making Advertising Work for People and Businesses, Facebook Business
- YouTube Demonetization Cheat Sheet For Marketers, MediaKix