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Tag: Peter Zmijewski – Founder of Keywordspy

Service-Based Businesses To Facebook Advertising

If you’re a service-based business, you may be struggling with the right approach to online advertising. Consumer Buying Journey You’re responsible for delivering a service, whether at someone’s home or at your location, having a great web presence and online Read More

Some Reasons Define SEO Is Just Like Fitness

Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains he similarities to help educate clients and neophytes. SEO workers and professional fitness trainers a like can relate to the moment when a client says Read More

Search in Google Sheets for Better SEO Insights

As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve been using this tool for a bunch of reasons. Whether it’s diagnosing traffic and position changes or finding opportunities for optimizations and content ideas, Google Read More

Best SEO Keywords in Search Engine Marketing

Arguably the most important aspect of writing or editing an article with in mind is choosing the best target keyword phrase. It can also be one of the best strategies of content SEO to master. But if you choose the Read More

Local SEO for Small Businesses

Local SEO helps you get customers using a location keyword in their search (such as “Irving Park Plumber”) or who simply search from a device with geolocation enabled, such as a smart phone. Local SEO  also helps you to rank Read More

Infographics in SEO Strategy, Google Pixel And The UX Values

Why Infographics Should Be Part of Your SEO Strategy It isn’t just readers who appreciate the value of a good information — search engines do, too. Information drive more engagement and social shares, signaling bots that content is relevant to Read More

Local SEO – Improve Your Game With Big Leagues In Terms Of Best Skills In Oneself

It’s  time to the best year in a worldcup . The air becomes turn the ball the crack of the bat fills the stadium, the crowd to the fans in the stadium Like — Chicago Cubs fans like me get Read More

See the Complete Agenda for MarTech Europe

Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage the breadth and depth of your Read More

Google Looking at How to Measure Brand Awareness for Search

In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness in search. Gary Illyes said this when we asked about Read More

AdWords Rolls Out Salesforce AccountLinking for Automated Conversion Imports

Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is an option available under the Linked accounts menu. This morning Read More