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How does AI work in PPC?

From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns. PPC advertising has always been
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How to analyze PPC performance metrics

Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities. When it comes to PPC, success depends on

Google Launches Firebase analytics solution for mobile apps

Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conference.  Firebase was acquired by Google in late 2014 and helps developers build apps for Androids, iOS and the Web. Current features include Read More

Reddit Moves Away From Imgur With New Photo-Uploading Tool

This week Reddit announced it will be moving away from its integration with Imgur and introduce its own image uploading tool. At first the beta feature will only be available to select communities/sub-Reddits. Reddit’s new tool is actually slightly less Read More

Google has announced new upgrades for its iOS app

Google has announced new upgrades for its iOS app, designed to create a faster mobile experience. As part of the updates, Google says it has cut down on loading times and is rolling out AMP content on the Google iOS Read More

Twitter To Remove URL and Images From Character Count

Twitter officially announced May 24 that @names will also not be included in the character count. You also don’t have to add a period before usernames for them to be seen in followers’ feeds. The days of forcing abbreviations so you can Read More

Google’s New Science Journal App Dedicated to Conducting Scientific Research

Google announced a new Android app dedicated to conducting scientific research. It is being marketed as a tool for conducting science with your phone. Using an Android phone’s internal sensors, and external add-ons, you’ll be able to conduct experiments on the world Read More

Trustworthy Accountability Group launching “Certified Against Fraud” certification program

The Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program. Initially announced in October, over thirty ad tech and agency partners have now signed on to participate in the initiative aimed rooting out Read More

Hangouts will continue to exist after Allo launches

This week, Google announced at its I/O developer conference that it is working on a messaging app called Allo. This left many to wonder what would become of its current messaging app Hangouts. The company has now stated it will continue to work Read More

Google new voice assistant, Say Hello to ‘Allo’

Google unveiled its own voice assistant at Google I/O this week, which is a smart, conversational extension of Google that many are calling the answer to Amazon’s Alexa. The simply titled Google Assistant will live inside Google hardware similar to how Alexa Read More

Google has increased the widths of title tags in Mobile Search Results

Coming hot off the heels of last week’s news that Google has increased the widths of title tags and descriptions, is a new report by Jennifer Slegg who says Google has now increased the title tags on mobile search results Read More