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How does AI work in PPC?

From smarter targeting to automated reporting, learn ways AI can improve the efficiency, effectiveness and ROI in your paid search campaigns. PPC advertising has always been
Google

How to analyze PPC performance metrics

Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities. When it comes to PPC, success depends on

Search in Google Sheets for Better SEO Insights

As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve been using this tool for a bunch of reasons. Whether it’s diagnosing traffic and position changes or finding opportunities for optimizations and content ideas, Google Read More

Best SEO Keywords in Search Engine Marketing

Arguably the most important aspect of writing or editing an article with in mind is choosing the best target keyword phrase. It can also be one of the best strategies of content SEO to master. But if you choose the Read More

Local SEO for Small Businesses

Local SEO helps you get customers using a location keyword in their search (such as “Irving Park Plumber”) or who simply search from a device with geolocation enabled, such as a smart phone. Local SEO  also helps you to rank Read More

Infographics in SEO Strategy, Google Pixel And The UX Values

Why Infographics Should Be Part of Your SEO Strategy It isn’t just readers who appreciate the value of a good information — search engines do, too. Information drive more engagement and social shares, signaling bots that content is relevant to Read More

Local SEO – Improve Your Game With Big Leagues In Terms Of Best Skills In Oneself

It’s  time to the best year in a worldcup . The air becomes turn the ball the crack of the bat fills the stadium, the crowd to the fans in the stadium Like — Chicago Cubs fans like me get Read More

See the Complete Agenda for MarTech Europe

Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage the breadth and depth of your Read More

Google Looking at How to Measure Brand Awareness for Search

In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness in search. Gary Illyes said this when we asked about Read More

AdWords Rolls Out Salesforce AccountLinking for Automated Conversion Imports

Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is an option available under the Linked accounts menu. This morning Read More

AdWords Rolls Out Salesforce AccountLinking for Automated Conversion Imports

Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is an option available under the Linked accounts menu. This morning Read More

Take Back Control of Your Content

Live Webcast: Thursday, October 20, 2016 – 01:00 PM EDT (10:00 AM PDT) Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than Read More