Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates. No two ways about it — Read More
Fabrice Canel, the Principal Program Manager of the Bing Index Generation team, posted their Sitemaps best practices guide for large web sites. Bing says they can support up to 125 trillion links through multiple XML sitemap files. With one sitemap file, Bing Read More
Promoted Posts are now available on Reddit’s Android and iOS apps. Reddit announced Wednesday that it has rolled out its native ad placements to the Reddit Android app. This follows the initial rollout of the native ads to the iOS app last month. The Read More
Eric Kuan from Google on stage with Gary Illyes and Nathan Johns from Google at PubCon said that Google is still making changes to both the Panda and Penguinalgorithms. Just a month ago we reported that Google occasionally tweaks the Penguin algorithm but for the Read More
It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the Read More
If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best. It’s no secret that split (A/B) testing Read More
After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions. Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is limiting Read More
During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of apps. Since suspending Cambridge Analytica for using an app to exploit user information nearly two months ago, Facebook says it has now suspended an additional 200 Read More
Walmart will continue its buying spree of digital brands in 2018 as it aims to build and differentiate its online inventory in competing against Amazon. Marc Lore, eCommerce head of the world’s largest retailer, revealed that there’s a bigger strategy Read More
In the Google webmaster hangout last week, an SEO who is going on a job interview at a really huge web site, a news publisher he said, wanted some advice from Google’s John Mueller on how to impress them with Read More
