A new Hotel Ads campaign type is currently in beta. Google announced this week that it is folding Hotel Ads buying into the Google Ads (formerly AdWords) platform with the introduction of a new campaign type. There is also a Read More
Learn best practices for successful storytelling and how technology can and should enable those practices. Today, brand storytelling is about creating a consistent experience and invoking emotion across multiple channels — meaning marketers have to become masters of those channels Read More
If you’re still struggling to leverage the website to support goals, you have some catching up to do, as the landscape has recently experienced a tectonic shift. Mobile Exceeds PC Internet Usage for First Time in History In early 2014, Read More
Entrepreneurs today are busier than ever, working even when they’re away from the office. A good Customer Relationship Management (CRM) program goes a long way in helping to keep track of client information, manage data on deals (both past and Read More
The latest news always breaks on Twitter faster than on any other social media platform. Now the company is working to solidify that edge by testing a breaking news feature that will deliver the hottest and most relevant stories straight Read More
Small business owners understand how crucial it is to have a handle on their finances. Unfortunately, most small businesses can’t afford to hire a full-time accountant. However, a good accounting software makes it easier to monitor business accounts. It can Read More
Google announces machine learning-loaded initiatives at its annual advertiser event. This article has been updated with more details and news from the event. During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced Read More
Facebook is making steps to ensure that everyone gets their facts right before forming their own opinion on a topic trending on the popular social media platform. Recently, the company tweaked its Related Articles feature and introduced an updated machine Read More
Google chief executive (CEO) Eric Schmidt has predicted that the Internet as we know it today will disappear in the future. Schmidt said at the World Economic Forum in Davos that the Internet could become a thing of the past Read More
Small businesses are feeling very optimistic these days, with a record number believing it’s the perfect time to expand. The positive outlook has reportedly been fueled by the changes instituted by the Trump administration’s tax-reform package. Survey Says It’s a Read More
