Google updates its search quality rating guidelines
Google is out with an update to its search quality rater guidelines that includes some new areas of focus for raters. Google contracts with over 10,000 search quality raters worldwide to evaluate its search results. Raters are given actual searches Read More
Google Image Search tests bridging mobile design to desktop search results
Google image search on desktop tests tiled image layout with titles and URLs beneath the snippets Google Image Search for desktop is testing a user interface and design that makes it more aligned with the mobile image search layout that Read More
The technology behind AI in PPC
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid Read More
Google Accounts for Nearly 25% of All U.S. Internet Traffic
Google has set a new Internet record. Twenty-five percent of all Internet traffic in the U.S. on average involves Google, according to a new study by Deepfield published this week. This is up from 6 percent in 2010 when a Read More
How to Use Whatsapp to Generate More Sales
Since launching in 2009, WhatsApp has become one of the most popular ways for people to communicate with each other across the globe. Today, the mobile app’s active user base is second only to its parent company, Facebook, with over Read More
Internet Pioneer Alan Meckler Discusses Overcoming Dyslexia
I recently came across the Distraction Podcast hosted by Dr. Edward Hallowell, who happens to have dyslexia. He interviewed internet pioneer Alan Meckler who also happens to have dyslexia. Dr. Hallowell emphasized that Mecker was able to do amazing things Read More
Google Hires Georgia Tech To Build Internet Monitoring Tools
Ars Technica reports Google has given a $1 million grant to a team at Georgia Tech in order to build tools to help users around the world monitor the internet for free. The goal is to build web-based tools any Read More
Smart speaker sales grew 103% last year
The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR. The latest in a growing number of studies on voice search and virtual assistants, Adobe Digital Insights (ADI), found that sales of “voice Read More
Kurt Masur, the German conductor, gets a Google doodle
Google logo honors one of the last old-style maestros, Kurt Masur. Google today is remembering the life and contributions of the German conductor Kurt Masur. He was known as “one of the last old-style maestros.” He worked as a conductor Read More
New Technology Enables One-to-One Mobile Targeting
The mobile device is the single device that follows a person around at all times. It lies on the dresser next to them while they sleep; it’s in their pocket on the commute to work and is utilized for communication, Read More