Bing Multi-Perspective Answers – Like Two Featured Snippets
Bing wrote about their new Multi-Perspective Answers for their Intelligent Answers set. This is similar to what Google calls “featured snippets,” in case you were wondering. In this case, Bing may show two different answers from two different perspectives side Read More
Twitter’s New Ads Transparency Center Reveals Who Buys Ads on Its Platform
With the midterm elections coming up, Twitter users will have to brace themselves for a barrage of ads. But this time around, they’ll also be getting information on who paid for those ads and why they received said advertisement. Twitter Read More
Facebook to reveal country of origin behind Pages
New authorization for Pages ‘with large US audiences’ will prevent posting by those who decline to complete the process. In late June, Facebook announced several measures to bring more transparency to Pages and their associated ad campaigns. Those included a Read More
How to expand marketing reach in the slow season, part 3: Yahoo Gemini
When most marketers think of Yahoo, they think of low volume and little impact to overall scale. However, Yahoo Gemini is not only search, but it taps into native advertising also. Yahoo is one of the top sites for premium Read More
7 Local Marketing Tips to Help You Make More Sales
Most small businesses want to spread the word about their product or service to as many people as possible. But after covering the cost of inventory, employee wages, utilities, taxes, and a host of other expenses, many of these businesses Read More
The last of Siri’s original bosses leaves Apple, as does ex-Topsy search exec
Siri was originally positioned by its founders as a transactional alternative to Google on mobile devices. The idea was to link directly to third-party services and avoid the blue links of search results. Now, the last of its co-founding team Read More
How to blend SEO and creativity for content marketing success
The SEO kills creativity mantra isn’t uncommon among content writers. Likewise, SEO experts often voice complaints that creative writing should take a back seat to SEO perfection. The reality is that the best types of content marketing combine creativity with Read More
Google: The Search Console Index Coverage Report is now more accurate
If you access your new Google Search Console report, specifically the Index Coverage report, you will see a notation around July 14 about a “Google Search Update.” It is not about the big core search algorithm update that happened last Read More
Bing Maps adds build and share your itinerary
Now in the US and the UK, you can plan your trips using Bing Maps with predefined itineraries that can be customized. Bing has announced that within Bing Maps, you can now build and share your itinerary for upcoming vacations Read More
Bing adds hotel booking filter, home services pricing & coupon deals in search
Bing launches new intelligent search features to help you make better buying decisions. Bing has announced an array of new “intelligent search” features around hotel searches, home cost and pricing guides and also coupon and deal snippets in search. Bing Read More