Get 2018 started with an updated multi-channel digital marketing strategy
Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With Read More
What Are Businesses Trying to Accomplish with AI-Powered Customer Support?
Everyone hates automated customer support… right? Actually, every customer hates automated customer support. Companies love it because it saves them money that they assume is pure overhead. However, what if automated support could be beneficial to both customers and companies? That’s Read More
How to Build a Content Marketing Strategy (And Stick to It)
In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes Read More
Google’s latest change has search marketers rethinking keyword match types
Here’s what some marketers are saying about the move to include same meaning queries in exact match close variants. doing a lot of upfront keyword research before launching, the idea is that the management will happen after the campaign runs Read More
How Popular is Your Domain?
At Cre8asite Forums, moderator Barry Welford shares a pretty cool domain popularity tool with us. I wasn’t able to get it to produce data yesterday, but today I tried again and it worked rather nicely. I have included a screenshot Read More
Bing app’s Camera Intelligent Search can solve complex math problems in a snap
With the new ‘math mode’ in Bing’s Camera Intelligent Search feature in the iOS app, Bing can solve complex math problems for you with the snap of a picture. Bing has released an update to its iOS search app which includes Read More
Google Search Algorithm Update Starting On August 22
There is new chatter and signals that there may be a Google search algorithm update starting around Wednesday, August 22nd and continuing throughout today. The chatter is not as significant within the SEO community as with the Google Medic Update Read More
Google gives thumbs-up on placing your local reviews from Yelp, Google Maps and others on your own website
The only exception here: Make sure not to mark up those copied reviews with review structured data and schema. That would be against Google’s guidelines. You’ve probably all seen websites that showcase the reviews their customers have left for them Read More
The ultimate guide to using Bing Webmaster Tools – Part 4
In Part 4 of this special series, Contributor and Bing Chief Evangelist Christi Olson reviews widgets, copyright removal notices, webmaster tools API, specialty sections and how to contact support if you need assistance. In this section, I’m going to cover Read More
Pew survey finds marked decline in Facebook user engagement since March
Just over half have also adjusted their privacy settings. According to new survey data from the Pew Research Center (June 2018), a substantial number of Facebook users (42 percent) have stepped back from daily activity and engagement. This stands in Read More