30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can’t answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln. When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts Read More
Google Maps Showing Future Open Dates For Businesses
Google is now able to show the date a business will open in the future, if the business owners enters such information into Google My Business. It can show the exact date or the month and year directly in the Read More
What You Can Lose If You Are Not Aware Of Web Push Notification?
Web Push Notifications are the popup that appears on the screen of the user whenever they access any browser on their system. It is a marketing technique that is used to make the customers engage with your website. This process Read More
Ask the SMXperts — Page speed, site migrations and crawling
Our SMXperts share their tactical insights on optimizing crawl budgets, fine-tuning page speed and how to execute on large-scale error-free site migrations. The Ask an SMXpert series continues the Q&A segment held during sessions at SMX Advanced 2018 in Seattle. Read More
[Reminder] Ramp Up Your Amazon Ad Game: 5 tips for success
Join us for this live webinar on Thursday, August 23, at 1:00 PM ET (10:00 AM PT). Amazon has emerged as the primary purchase channel of the US consumer. Nearly two-thirds of US households have Amazon Prime, and a whopping Read More
How to Define Buyer Persona for More Successful Marketing
Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives. Not knowing who buys your products will lead to disappointed consumers and an ineffective Read More
Is it Time to Refine Your Value Proposition?
What value do you offer your clients? This is a very important question that a lot of companies struggle to answer. It’s also a question that you have to answer quickly, effectively, and clearly. Otherwise, your prospective client will lose Read More
Google admits it’s using very limited personalization in search results
Outside of a searcher’s location or immediate context from a prior search, Google doesn’t personalize the search results. Google has told CNBC that “there is very little search personalization” going on in the Google search results ranking right now and Read More
Bing Knowledge Panels Cite Sources & Can Pull From Facebook & YouTube
Brodie Clark posted on Twitter that he found it interesting that Bing would show Facebook as a source of information for their knowledge graph. Microsoft and Facebook do have a partnership, of course. But still. Here is the example he Read More
Google Reportedly Allows App Developers to Read the Private Messages of Gmail Users
A new report from the Wall Street Journal has revealed that third-party app developers have access to the emails of millions of Gmail account holders. Two companies have reportedly even allowed employees to read said emails. While Google claims that Read More