4 Strategies for Enterprise Content Management Success
At the recent Enterprise World 2018 Conference, Stephen Ludlow, VP of Product Marketing at OpenText, spoke about the 4 strategies for content management success. He emphasized that there is actually a shift to content services from Enterprise Content Management. This Read More
Winning the social media marketing game
Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game. Thousands of years ago, clans gathered around fires to share their Read More
Gear up your paid social plan for Q4
Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts Read More
The Muse Founder Kathryn Minshew on the Importance of Trusting Your Instincts
Kathryn Minshew, Founder & CEO of The Muse recently talked about the importance of making the important ‘irreversable’ decisions for her startup company. The Muse is a massively successful resource for people to craft and find fulfilling careers with over Read More
YouTube is Now Making it a Lot Cheaper to Advertise on TV
In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally launched an option to run campaigns on TV screens. Labeled “TV screens device type” on the Google Ads platform, the option will allow advertisers to Read More
What is social media listening (and how it can help your SEO)
The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for Read More
The end of Google+ after a data breach and how it affects us
Google has decided to shut down Google+ after discovering a data breach. How should we react to the news? Not many of us were surprised to hear that Google+ will stop existing in a few months. The only surprise came Read More
Twitter looks to crowdsource content policies
The company launched a user survey to gather feedback on dehumanizing language, but will it help deliver a safer platform for marketers? Twitter has launched a user survey asking for feedback on its policies defining dehumanizing language before it makes Read More
The Page Speed update: what SEOs need to know
Page speed has been a ranking factor for desktop searches since April 2010, but it was never officially a ranking factor for mobile searches (despite what we’ve all suspected for a long time). Not until July 2018, that is, when Read More
Why Google Cache lies to you and what to do about it (if anything)
You shouldn’t panic if you see weirdness in the Google Cache. Still, it’s worth investigating in case an odd display is a sign of a bigger problem. I regularly browse the SEO communities on Google Webmaster Forum, Reddit and Twitter, Read More