Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously Read More
Given the dynamic nature of the internet, it’s not surprising to also see frequent changes in consumer buying behavior, which online retailers try to predict and cater to on various digital platforms. Convenience and revenue growth of eCommerce businesses, however, Read More
It may be obvious statement, but over the last 15 years the internet has completely transformed the retail industry. The once flourishing high-street is declining, as more and more consumers are swapping the shopping experience for the convenience and added Read More
The CEO of WW (formerly Weight Watchers) described the company as a ‘technology experience company’ with an incredible human-centric overlay. In September 2018 Weight Watchers announced their rebranding to WW in order to make it clear that they are digitally relevant and Read More
Defendant firm had falsely represented that it was acting on behalf of Google. Supreme Marketing Group (d/b/a Small Business Solutions) is being put out of business following a lawsuit by Google claiming the firm falsely told local businesses in sales Read More
A revolutionary new tech college, Make School, is offering students the option of free tuition and $1,500 a month living expenses on the condition that they sign an Income Share Agreement. Under the ISA students will pay for their tuition Read More
Dealing with service-area businesses (SAB) has been awkward for Google and Google Maps historically since these local businesses often don’t have a physical location. But Google has introduced a new sign-up flow that is more intuitive and easier for SABs. Historical Read More
Search expert Barry Schwartz reported in his weekly video update that there are early signs that Google is rolling out another search algorithm update this morning. Early Signs of a New Google Update “There are early signs this morning of Read More
These days, brands that want to be competitive in their niche will first have to accept two indisputable truths—most people prefer videos over every other type of content and consumers are spending more time on their mobile devices than ever Read More
Page speed has been a part of Google’s search ranking algorithms for quite some time, but it’s been entirely focused on desktop searches until recently when Google began using page speed as a ranking factor for mobile searches as well. Read More
