Given the dynamic nature of the internet, it’s not surprising to also see frequent changes in consumer buying behavior, which online retailers try to predict and cater to on various digital platforms. Convenience and revenue growth of eCommerce businesses, however, Read More
Google said it is making an update to Google News but it is unclear what this update fixes or changes exactly. Google has confirmed it will be making changes to Google News to help publishers find their sites and articles Read More
James Patterson is releasing his next book “The Chef” on Facebook Messenger. It will be a hybrid combining the written word with video and photography in an attempt to appeal to the millions of millennials that are on Facebook and Read More
The Internet exists to collect your data. We all should realize that everything we do is recorded into huge data sets in order for advertisers to target us better, for online stores to sell us stuff more effectively and for Read More
Ecommerce marketers at US brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research published today. An ecommerce-focused study by Search Engine Watch and ClickZ, produced in partnership with Catalyst, part Read More
Digital is vital to the success of any marketing strategy. Or is it? It’s a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their Read More
Get a better understanding of the types of visitors campaigns are driving in-store. Advertisers that have store visits data displaying in their Google Ads accounts, can now segment that data to look at new versus returning store visitors. Why you Read More
When a lack of advertiser control — whatever the platform’s motives — results in unintended purchases, trust inevitably erodes. As new close variants start trickling into search query reports, paid search marketers are still peeved at Google’s decision to expand Read More
Testing takes strategy no matter the account size, but low and high volume accounts have different needs. Amalia Fowler and Aaron Levy discussed testing from both perspectives at SMX East. In a session at SMX East on testing in paid Read More
Bing has finally added AMP to the news section of the search results. So now, if you site comes up in Bing search news and if it is AMP and if you are in the United States searching, you may Read More
