An introduction to innovation in consumer search optimization
It may be obvious statement, but over the last 15 years the internet has completely transformed the retail industry. The once flourishing high-street is declining, as more and more consumers are swapping the shopping experience for the convenience and added Read More
WW is Weight Watchers Reimagined as a Technology Experience Company
The CEO of WW (formerly Weight Watchers) described the company as a ‘technology experience company’ with an incredible human-centric overlay. In September 2018 Weight Watchers announced their rebranding to WW in order to make it clear that they are digitally relevant and Read More
Small business scammer shut down by Google lawsuit
Defendant firm had falsely represented that it was acting on behalf of Google. Supreme Marketing Group (d/b/a Small Business Solutions) is being put out of business following a lawsuit by Google claiming the firm falsely told local businesses in sales Read More
Make School – This Revolutionary Tech College is Free Until You Get a Job
A revolutionary new tech college, Make School, is offering students the option of free tuition and $1,500 a month living expenses on the condition that they sign an Income Share Agreement. Under the ISA students will pay for their tuition Read More
Google offers improved GMB sign-up flow for service-area businesses
Dealing with service-area businesses (SAB) has been awkward for Google and Google Maps historically since these local businesses often don’t have a physical location. But Google has introduced a new sign-up flow that is more intuitive and easier for SABs. Historical Read More
Early Signs of a New Google Update This Morning
Search expert Barry Schwartz reported in his weekly video update that there are early signs that Google is rolling out another search algorithm update this morning. Early Signs of a New Google Update “There are early signs this morning of Read More
5 Ways to Promote Your Brand with IGTV
These days, brands that want to be competitive in their niche will first have to accept two indisputable truths—most people prefer videos over every other type of content and consumers are spending more time on their mobile devices than ever Read More
How to increase page speed to improve SEO results
Page speed has been a part of Google’s search ranking algorithms for quite some time, but it’s been entirely focused on desktop searches until recently when Google began using page speed as a ranking factor for mobile searches as well. Read More
Why Vertical Videos are Now Essential to Growing Your Brand
There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos on the internet every day. Moreover, about 50 percent those videos are viewed through Read More
Blitzscaling: Grow a High-Value Business at Lightning Speed
No one understands startups and how to make them grow at lightning speed better than Reid Hoffman. The businessman was an executive at PayPal when it first started out and then went on to start LinkedIn. Hoffman has since invested Read More