YouTube Promoted Videos Land On AdSense Ads
The Google AdSense Blog announced they are now bringing YouTube Promoted Videos to AdSense ad spots throughout the web. Initially, Promoted Videos were shown on YouTube search results and then on related videos. Now, if an AdSense site has ad Read More
Yelp: 61% Of Restaurant Closures Permanent
By far, the hardest hit segment of the economy impacted by the forced government closures mandated by various state governor executive orders over the last six months has been restaurants. According to a Yelp COVID Impact Report, 61 percent of Read More
Accenture CEO: Once In An Era Replatforming Of Global Business
Accenture announced the formation of Accenture Cloud First with a $3 billion investment over three years. Accenture’s $3 billion investment will be used to continue advancing — often together with its cloud and broader technology ecosystem partners — industry roadmaps, Read More
Verizon Buys TracFone For $7 Billion
Verizon has announced that it is buying TracFone, the country’s largest prepaid wireless reseller, for $7 billion in cash and stock. Over 13 million TracFone subscribers currently use the Verizon cell network via a reseller deal. The acquisition expands Verizon’s Read More
More Google Search bugs: Top stories indexing snag, coverage report delays
Google had yet another indexing issue and the search coverage report in Search Console is very delayed. Late Friday, Google confirmed it had an indexing issue that specifically impacted what content was shown in the Top Stories section in Google Read More
Big Tech: IBM Deploys Face Mask Surveillance System
This may or may not worry you depending on your point of view. IBM has deployed a super intelligent face mask surveillance system for businesses (or government) to discreetly track face mask usage by employees, customers, and anyone who enters Read More
YouTube Declares Intention To Compete In On-Demand Movie Rentals
Google’s YouTube today announced plans to add around 3,000 movies for on-demand rental on its service, effectively declaring its intention to compete with Netflix, Amazon, and Hulu. While YouTube has largely been known for quirky independent fare, the new content Read More
Lucid Motors Unveils Electric Lucid Air Luxury Sedan
Lucid Motors has unveiled the Lucid Air, an electric luxury sedan aimed as a competitor to Tesla. The electric vehicle market is heating up and taking off with virtually every manufacturer planning on releasing electric vehicles. While Tesla has a Read More
COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising. As the coronavirus pandemic began impacting businesses, advertising was one of the areas hardest hit. The IAB conducted a survey of 242 companies to Read More
Cross-Media Campaign Execution is a Pain Point for Media Companies
“The biggest pain point for media companies today with regards to cross-media campaigns is the execution,” says Susie Hedrick who is SVP of North America Sales at WideOrbit. “The more complex the sale, the more complex the buy, the harder Read More