The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising. As the coronavirus pandemic began impacting businesses, advertising was one of the areas hardest hit. The IAB conducted a survey of 242 companies to Read More
“The biggest pain point for media companies today with regards to cross-media campaigns is the execution,” says Susie Hedrick who is SVP of North America Sales at WideOrbit. “The more complex the sale, the more complex the buy, the harder Read More
You can now test your pages in real time to see how Google can display your how-to pages on smart displays. Google announced that the rich results testing tool now also supports showing you how your How-to markup will look Read More
Team performance is inextricably linked to leadership – that much has not changed during the COVID-19 pandemic. However, the lockdown-induced shift to remote work did transform the particular challenges of leadership. How to keep up productivity while being mindful of Read More
Google says that YouTube isn’t going to somehow solely escape its new “pirate penalty.” Any popular site may be OK, as the penalty works off of more than pure copyright infringement reports. Nuances in calculating the penalty should save popular Read More
“Once your company is no longer small it tends to accumulate bureaucracy and you begin to lose the founder’s mentality,” says Chris Zook, author of “The Founders Mentality.” “That is the paradox of growth. Growth creates complexity and complexity is Read More
Intel launched their 10nm Tiger Lake CPU today increasing product performance by 20 percent. “Our 10-nanometer process that our Tiger Lake product will run on today is a step function improvement from the 10-nanometer process we launched just last year,” Read More
If you avoid these seven online marketing mistakes and you follow these tips you’re going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn’t want to Read More
What to consider before Google starts passing the taxes onto advertisers in November. Google notified advertisers Tuesday of new fees coming for ads that run in the UK, Turkey or Austria. The company is passing on the new digital services Read More
Zoom reported its quarterly results, smashing expectations as the company’s revenue was up 355% year-over-year. Zoom has become the de facto standard videoconferencing platform in the wake of the coronavirus pandemic. It is widely used by businesses, government agencies, schools, Read More
