Merchants and advertisers can now add additional information and attributes to their shopping campaigns, including expected delivery dates. Ahead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds. Read More
The new pilot is among many new announcements Google made around mobile shopping ads on Wednesday. The much-anticipated buy button in Google search ads is finally here. Called Purchases On Google, it turns out the new feature isn’t a button at all. “Buy on Read More
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase. Here we are at the beginning of May. Many businesses still can’t restock inventory, but the initial jolts to supply chains Read More
Cautious consumers want more information about COVID-19 precautions. It’s safe to say that the U.S. has badly fumbled its response to COVID-19 and the pandemic will be with us through at least the end of 2020. That means consumers will Read More
Is this the second generation of Google Glass, how will this change the future of search and marketing? Google will soon begin testing new AR prototypes in public settings worn or used by Googlers and trusted testers starting next month, Read More
Ingenhousz also served as the family doctor for Austria’s royal House of Habsburg under the rule of Austrian Empress Maria Theresa. Today’s Google doodle recognizes Jan Ingenhousz, the 18th century Netherlands scientist credited with discovering the photosynthesis process. Google notes Read More
But whether organizers can safely get conferences up and running in 2021 is another question altogether. “We can’t wait to come back,” says Michael Bartholow about attending in-person conferences. “It’s really one of the best parts of a lot of our jobs.” Read More
The special offer tags will appear at the bottom of the shopping results, with the goal of increasing customer engagement. Microsoft will launch Merchant Promotions on July 10. The new feature will allow advertisers to promote products directly from the Read More
Salesforce CEO Marc Benioff has weighed in on return-to-office mandates, proclaiming they “are never going to work.” Companies large and small are struggling to adapt to the workplace changes brought by the pandemic. Some have embraced remote and hybrid work, while Read More
his year may (finally) see the end of feeds, but we can also expect an increasing adoption of smart shopping campaigns and more advanced bidding strategies with Bing Ads for smaller budgets. Believe it or not, a new year is Read More
