Want your own Twitter shop? You’ll have to wait. It’s only available to select merchants in the U.S. for now. Twitter has introduced a new experimental ecommerce feature it calls Twitter Shops. Brands who want to create a shop can Read More
Could it become a rival to Google and Yelp over time? Ads are coming to Uber Eats. TechCrunch reported that Uber is seeking an executive to help develop and run a new ads business. Under pressure. This makes sense for several reasons. Restaurants Read More
Microsoft has released a new survey on the state of hybrid work, finding a major issue with trust among corporate leaders. Companies are pushing for employees to return to the office after more than two years of pandemic-fueled remote and hybrid Read More
Marketers are searching for alternative analytics platforms. Here’s what you need to know to make an informed decision before switching. Google Analytics is the top player when it comes to tracking website visitors. The platform’s value is reflected in its Read More
The enemy of my enemy is my friend for Google and major retail partners. Google Express has kicked off a new ad campaign called “Need anything from the store?” which promotes it as a delivery service for “all your stores Read More
Merchants and advertisers can now add additional information and attributes to their shopping campaigns, including expected delivery dates. Ahead of the holiday season, Google just announced four new features for advertisers to implement in their ad campaigns and merchant feeds. Read More
The new pilot is among many new announcements Google made around mobile shopping ads on Wednesday. The much-anticipated buy button in Google search ads is finally here. Called Purchases On Google, it turns out the new feature isn’t a button at all. “Buy on Read More
Despite numerous unknowns and continued challenges, many agencies and advertisers say they have shifted gears for the next phase. Here we are at the beginning of May. Many businesses still can’t restock inventory, but the initial jolts to supply chains Read More
Cautious consumers want more information about COVID-19 precautions. It’s safe to say that the U.S. has badly fumbled its response to COVID-19 and the pandemic will be with us through at least the end of 2020. That means consumers will Read More
Is this the second generation of Google Glass, how will this change the future of search and marketing? Google will soon begin testing new AR prototypes in public settings worn or used by Googlers and trusted testers starting next month, Read More
