At the Streaming Media East 2018 conference, David Clevinger, Senior Director, Product Management & Strategy, IBM Cloud Video, discussed how Watson’s AI technology was used at the recently concluded US Open Tennis Championship: The typical use case that we’ve been Read More
Web Push Notifications are the popup that appears on the screen of the user whenever they access any browser on their system. It is a marketing technique that is used to make the customers engage with your website. This process Read More
Everyone hates automated customer support… right? Actually, every customer hates automated customer support. Companies love it because it saves them money that they assume is pure overhead. However, what if automated support could be beneficial to both customers and companies? That’s Read More
The saying “If you can’t beat them, join them” certainly holds true for Atlassian and Slack. The former is selling its rights to HipChat and Stride to rival Slack and will even be making a small investment in the company. Read More
Siri was originally positioned by its founders as a transactional alternative to Google on mobile devices. The idea was to link directly to third-party services and avoid the blue links of search results. Now, the last of its co-founding team Read More
The saying “If you can’t beat them, join them” certainly holds true for Atlassian and Slack. The former is selling its rights to HipChat and Stride to rival Slack and will even be making a small investment in the company. Read More
Google loads the web with April Fools’ pranks each year, and the company is getting even more attention than usual for one particular prank this year. Read about the ill-fated Gmail Mic Drop feature, which Google pulled relatively early in Read More
Government around the world play a key role in whether IoT becomes a mainstream technology sooner rather than later according to Cisco IoT expert Maciej Kranz. Kranz recently posted an excerpt of his book Building the Internet of Things on Read More
Columnist Rachel Balik notes that while the marketing technology landscape is broader than ever, many marketers are still struggling to utilize these technologies in a useful way. If marketing technology had a spirit animal, it would probably be the bunny Read More
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid Read More
