Here’s what you need to know to get started with Microsoft Advertising experiments. You will see a new tab in your Microsoft Advertising account soon if you don’t already. Experiments isrolling out globally for testing ad copy, landing pages and bidding strategies and Read More
“The surprise outcome ten years from now is there’ll be something much bigger than the private cloud and the public cloud,” says Dell Technologies CEO Michael Dell. “It’s the edge. I actually think there will be way more computed data Read More
“You can begin now to conceive of robotic manufacturing that is always on and always connected via 5G networks,” says Randall Stephenson, CEO of AT&T Inc. “Just to put this into perspective, the Internet of Things, the devices and sensors that are connected Read More
Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s Read More
I have written extensively about how Google is continually making its SERPs richer, more feature-led, and increasingly intuitive. Of course this is happening on desktop, but how the SERPs are being displayed across mobile devices deserves special attention from marketers. It’s a Read More
The robots.txt file is an often overlooked and sometimes forgotten part of a website and SEO. But nonetheless, a robots.txt file is an important part of any SEO’s toolset, whether or not you are just starting out in the industry Read More
Mobile devices were named the leading digital platform in 2014, overtaking laptops and desktops. Since then, use of these gadgets just kept increasing. And even though some studies show the amount of time spent on mobile devices has gone down Read More
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously Read More
The CEO of WW (formerly Weight Watchers) described the company as a ‘technology experience company’ with an incredible human-centric overlay. In September 2018 Weight Watchers announced their rebranding to WW in order to make it clear that they are digitally relevant and Read More
Security firm Radware has uncovered malicious extensions believed to infect more than 100,000 Google Chrome users. According to a report released on Thursday, malware was discovered in the browser’s official Web Store. Using machine-learning algorithms, Radware was able to pinpoint a Read More
