Dive into the impact of AI-powered search on search patterns and gain strategic insights to help your brand navigate these changes. The advent of large language models (LLMs) marks the most significant shift in the search experience since the rise of mobile Read More
How to succeed in the era of AI-driven search advertising
From AI-generated creatives to automated campaigns, learn how to adapt your paid media strategy for the AI era. Artificial intelligence (AI) is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing optimization. With the rise of Read More
Pinterest explores publisher partnerships to boost ad sales
Pinterest is testing a new program that allows news outlets and publishers to sell ads on its platform using an auction system. Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news Read More
Puja Khedkar controversy: Fresh trouble for IAS officer, Pune civic body puts illegal encroachment notice at residence
In a fresh trouble for Puja Khedkar, a controversial trainee IAS officer, the Pune Municipal Corporation (PMC) officials put up a notice of illegal encroachment at her residence. The development comes amid a probe against her over allegations of misuse Read More
IG Global Group clients to share ‘record-high’ bonus pool after strong 2024
IG Global & Savings are paying “record-high” bonuses of £4m to clients after their start to 2024 being strong, with better than expected revenue, up 10%, and profit up 23%. The Istanbul owned, U.K. based savings group made a huge operating profit, which Read More
iFoto Unveils Revolutionary AI Clothes Changer Feature
iFoto, the leader in innovative image enhancement solutions, proudly announces the launch of its cutting-edge AI Clothes Changer feature, available from June 20th, 2024. This pioneering tool is set to revolutionize the way individuals and professionals edit and customize clothing in photos, offering Read More
Study Reveals Decrease in Bisphenol A Exposure Can Impact Type 2 Diabetes Care
A new study reveals the benefits of reducing exposure to a common chemical for reducing the risk of diabetes. The findings are the first to provide evidence that BPA administration may increase type 2 diabetes risk and were presented as Read More
Commons Clinic Celebrates Recognition of Four Physicians on Newsweek’s List of America’s 150 Best Spine Surgeons
Commons Clinic proudly announces that four of its esteemed physicians have been named to Newsweek’s prestigious list of 150 Best Spine Surgeons in America for 2024. This recognition underscores the clinic’s commitment to providing top-tier spinal care and highlights the exceptional Read More
How retail membership programs harness first-party data for advertisers
With third-party cookies on the way out, marketers are leaning more heavily on first-party data to help power their digital advertising strategies. Retailers that want to increase their share of ad dollars should leverage customer data to help advertisers enhance Read More
YouTube announces enhanced audience retention analytics tools
The platform is also turning the For You section into a customizable shelf In another effort to boost engagement. YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience Read More