In the Google webmaster hangout last week, an SEO who is going on a job interview at a really huge web site, a news publisher he said, wanted some advice from Google’s John Mueller on how to impress them with Read More
Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content. The Ask the SMXpert series continues the question and answer (Q&A) segment held Read More
A few weeks ago, I conducted a poll asking SEOs how they do their job with or without log files. I discussed how log files can be an awesome way to uncover SEO issues including crawling, indexing, and even some Read More
Whenever the automated tracking “SEO Weather” tools go off, I get tons of people telling me there was an update. They tell me this not based on them noticing any ranking changes, traffic changes or changes to the search results Read More
Bing Ads has been busy. In the past week, it has rolled out Expanded Text Ads and a more comprehensive campaign set up workflow that provides performance estimates along the way. As in AdWords, Shared Budgets let you assign one Read More
Google Plus might not be the used social media platform, but it is definitely one of the most important in your overall online marketing strategy, thanks to the business’ pages showing up in search results. Showing up for the right Read More
Think again! Columnist shares a case study detailing how a small business was able to make big gains with a limited budget. The small manufacturers who are thriving in the face of global competition and other challenges have spent the Read More
If you’re a service-based business, you may be struggling with the right approach to online advertising. Consumer Buying Journey You’re responsible for delivering a service, whether at someone’s home or at your location, having a great web presence and online Read More
Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains he similarities to help educate clients and neophytes. SEO workers and professional fitness trainers a like can relate to the moment when a client says Read More
As an SEO, whether you’re working in-house or handling many clients in an agency, you’ve been using this tool for a bunch of reasons. Whether it’s diagnosing traffic and position changes or finding opportunities for optimizations and content ideas, Google Read More
