We ask Search Engine Land’s SearchBot for tips on choosing blog topics that will boost a website’s visibility in Google search results. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based Read More
Collecting data on visitor experiences on your website can help you pass Google’s Core Web Vitals assessment and the new Interaction to Next Paint metric. Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to Read More
Explore useful ChatGPT plugins available in the new GPT Store, designed for SEO tasks like content optimization, keyword analysis, and more. OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated an increased willingness to allow AI-generated content to rank Read More
Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value. SEO has traditionally been viewed as an acquisition channel, focusing on ranking websites to generate more traffic and leads. However, the Read More
Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results. SEO has come a long way from the days of keyword stuffing. Modern search engines like Google now rely on advanced Read More
HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s Gary Ilyes stirred up Read More
The platform now offers clearer insights into your traffic sources, both paid and organic, for enhanced optimization opportunities. Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual Read More
Blending SEO and user experience is crucial. Learn how SEO plus user experience creates optimal search visibility and user satisfaction. The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting Read More
Google changed how it counts clicks and impressions for job listing and detail pages within the Search Console performance reports. You may notice an increase in clicks and impressions when filtering by job listings and detail pages but that is only because Google evaluates Read More
Ever reminisce about the days when sprinkling a few keywords on a page was like hitting the SEO jackpot in the search results? In 2024, the world of SEO is the exact opposite of easy. However, for those of us who love Read More
