Investigating common obstacles to ecommerce investment and how to overcome them. A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does Read More
Google’s shift from Smart Campaigns to Performance Max signals a major push towards AI-driven, cross-platform advertising solution. Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s Read More
Understand what GEO is, how it’s revolutionizing digital marketing and key strategies to optimize for AI-driven search. Change is the only constant in today’s rapidly evolving digital marketing landscape. Keeping up with the latest innovations isn’t just a choice – it’s a Read More
As long as users need to search for information, search optimization will remain essential. Here’s why. The short answer is, “no.” Perhaps a more relevant question is: Could AI render human SEO analysis and actions redundant? In other words, will AI eventually replace Read More
Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more. Why you should care about building a strong paid search team Paid search is a critical component of many advertisers’ marketing Read More
Continuous scroll launched in Google mobile search in October 2021 and on desktop in December 2022. Google Search will stop its continuous scroll user experience where Google loads more results as you scroll past the first page of the search results. Instead, Read More
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Taking a break from analyzing leaked Google ranking factors and AI Overviews, let’s come back to the question, “Do big sites get an unfair advantage in Google Search?” In Read More
Are the days of organic SEO numbered? That’s the idea raised by a search scientist’s assessment of Google’s AI-powered disruptions. At MozCon’s 20th annual conference, Tom Capper, Moz’s Senior Search Scientist, provided a data-driven reality check. Capper warned attendees “At the Read More
This will very likely lead to even more traffic sent by Google Search to Reddit. Google is testing a special treatment for Reddit snippets within the Google search results. Google is adding upvote and comment counts in various styles, in Read More
What Is A Medium Level Vulnerability? A spokesperson from WPScan, a WordPress Security Scanning company owned by Automattic, explained that they use the Common Vulnerability Scoring System (CVSS Scores) to rate the severity of a threat. The scores are based Read More
