Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization. Google AI Overviews are reshaping search results, taking over prime real estate on the SERPs. So how can you secure a Read More
Google Search Console Insights no longer to show data from Google Analytics
Google says this change is to make it easier to use these reports. Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use data from Google Search Console and Read More
How to analyze your SEO competitors to find opportunities
Gain the upper hand in search by analyzing your competitors’ strengths and weaknesses in on-page, content and technical optimization. To succeed in the SERPs, understanding your competition is essential. While analyzing your SEO rivals might seem daunting, it’s a surprisingly straightforward and Read More
OpenAI has no immediate plans for ChatGPT advertising
Is OpenAI discussing plans for an ad model? Maybe. But don’t expect advertising to appear in ChatGPT anytime soon. Don’t expect advertising anytime soon in OpenAI products, including ChatGPT and ChatGPT search. Although it’s possible OpenAI will add ads in Read More
Google’s AI Sales Assistant: What it means for SEO and how to prepare
Prepare for the future of ecommerce search with insights on Google’s AI Sales Assistant and tips for creating a SERPs SEO strategy. Google is making a groundbreaking move into uncharted SEO territory: introducing an AI Sales Assistant directly in search results. Imagine Read More
How AI agents are revolutionizing digital marketing
Explore how AI agents autonomously solve problems, enhance personalization and enable next-gen marketing strategies using agentic frameworks. Artificial intelligence (AI) agents are set to become your most valuable companions. AI agents could potentially disrupt Google’s and Amazon’s search functionalities, according to Read More
SEO reality check: 13 hard-hitting truths you need to hear
Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills. SEO is far from dead – it’s simply changed beyond recognition. To stay relevant, SEOs must adapt to these Read More
How to pick the right Google Business Profile categories
Choose effective primary and secondary GBP categories to improve your search rankings and connect with more local customers. Categories on your Google Business Profile (GBP) are among the top factors for local search rankings. It’s essential to choose the right primary Read More
Hyper-personalization in PPC: Using data to deliver tailored ad experiences
Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples. Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher Read More
How to design landing pages that boost SEO and maximize conversions
Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices. Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique Read More