Explore how AI agents autonomously solve problems, enhance personalization and enable next-gen marketing strategies using agentic frameworks. Artificial intelligence (AI) agents are set to become your most valuable companions. AI agents could potentially disrupt Google’s and Amazon’s search functionalities, according to Read More
Insights into today’s SEO landscape, from the value of brand authority to the SERPs’ evolution and why AI-powered search demands new skills. SEO is far from dead – it’s simply changed beyond recognition. To stay relevant, SEOs must adapt to these Read More
Choose effective primary and secondary GBP categories to improve your search rankings and connect with more local customers. Categories on your Google Business Profile (GBP) are among the top factors for local search rankings. It’s essential to choose the right primary Read More
Discover the role, benefits and best practices of data in hyper-personalization – plus some real world examples. Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher Read More
Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices. Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique Read More
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at Read More
You will no longer have to contact your Google Ads support team to transfer client accounts to another agency. Google is introducing a new process – Change Who Pays – for transferring your client accounts to a new agency’s manager Read More
Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console. Let’s face it: Turning raw data into actionable insights can be as cryptic as decoding ancient hieroglyphics, especially for the SEO rookies in Read More
Not a designer? Learn about the top AI ad creative tools to help you look like an expert and increase campaign performance. AI has revolutionized the once-tedious PPC ad creation process. While user-friendliness and innovation remain crucial, the end product must boost Read More
Enhance your search marketing ROI by aligning PPC and SEO. Learn practical tips for collaboration and optimization across both channels. Throughout my career, I’ve noticed SEO and PPC teams rarely sync and share data and strategies to support each other. This is a major missed opportunity Read More
