If you have several remarketing audiences created, contributor Joe Martinez explains how to use IF functions to advertise to each user group depending on where they might be in your sales funnel. In my last post for Search Engine Land Read More
When you say the name Bruce Clay and you are someone who reads this blog, you know who I am talking about. Bruce Clay – that name – makes you think of an individual who provides outstanding SEO services, expensive Read More
I reported this thread earlier but today the thread got real interesting. Skip to page 3. Ammon Johns said midway through the page “we’ve yet to see a single representative or even member of SEMPO answer any of those questions.” Read More
Matt McGee writes at Search Engine Land that SEMPO has been invited to ring NASDAQ’s bell in New York City on December 1st. This is a huge honor for SEMPO and it indicates that the organization has been doing quite Read More
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One Read More
If you are running tests on your ads but don’t know how to interpret the results, contributor Daniel Gilbert has an updated AdWords script to help you pick which ads are performing best. It’s no secret that split (A/B) testing Read More
I reported this thread earlier but today the thread got real interesting. Skip to page 3. Ammon Johns said midway through the page “we’ve yet to see a single representative or even member of SEMPO answer any of those questions.” I Read More
Google made two announcements on Thursday. One impacts advertisers using third-party click measurement systems. The other affects advertisers who haven’t converted their sites to HTTPS yet. Parallel tracking will be required October 30 Google has been working on several initiatives to improve Read More
Compare 9 leading vendors and get tips for evaluating and purchasing. Paid search, mobile, display/banner ads and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. MarTech Today’s Read More
It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help. It isn’t good. It calls out two Read More
