In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally launched an option to run campaigns on TV screens. Labeled “TV screens device type” on the Google Ads platform, the option will allow advertisers to Read More
Hopper, an AI-driven prediction travel app that competes with Priceline and Expedia, is somewhat under the radar but actually has been around for over 3 years and has over 30 million users. Hopper founder and CEO Frederic Lalonde says that Hopper is Read More
Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move from work to home and in between. Read More
Luxury online retailer Farfetch, where product prices start at around a thousand dollars, had a breakout IPO on Thursday, raising $885 million while setting a valuation of $6.2 billion for the company. Then on Friday the stock surged 53 percent Read More
Do you really know who your customers are? You might believe your product is popular among millennials when in reality your main consumers are 50-year-old housewives. Not knowing who buys your products will lead to disappointed consumers and an ineffective Read More
Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With Read More
In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes Read More
Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the connected marketer. Here’s are some key takeaways: Mobile has Superpowers It’s the enabler and the catalyst Read More
Most small businesses want to spread the word about their product or service to as many people as possible. But after covering the cost of inventory, employee wages, utilities, taxes, and a host of other expenses, many of these businesses Read More
The SEO kills creativity mantra isn’t uncommon among content writers. Likewise, SEO experts often voice complaints that creative writing should take a back seat to SEO perfection. The reality is that the best types of content marketing combine creativity with Read More
