In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their advertising budget on content marketing. The investment makes Read More
Recently, at the IAB Digital Summit 2018 in Johannesburg, South Africa, Carmen Murray, Founder of Boo-Yah! spoke about the power of mobile for the connected marketer. Here’s are some key takeaways: Mobile has Superpowers It’s the enabler and the catalyst Read More
Most small businesses want to spread the word about their product or service to as many people as possible. But after covering the cost of inventory, employee wages, utilities, taxes, and a host of other expenses, many of these businesses Read More
The SEO kills creativity mantra isn’t uncommon among content writers. Likewise, SEO experts often voice complaints that creative writing should take a back seat to SEO perfection. The reality is that the best types of content marketing combine creativity with Read More
Twitter has been aggressively suspending false accounts in a bid to curtail the spread of fake news. The company’s massive crackdown on trolls and bots have resulted in one million dubious accounts being deleted or suspended per day. According to Read More
Is Facebook losing its cool factor? That seems to be the sad truth as the social media giant lost around 2.8 million young users last year. eMarketer’s 2017 forecast stated that for the first time ever, Facebook would see a Read More
It’s human nature to want to be “connected” or “in the know.” In the past, not knowing where new water and food sources are could result in death. The situation now isn’t as dire as it was before, but the Read More
Yesterday Google announced a new Chrome extension named Keep My Opt-Outs. What does it do? Google says, “Keep My Opt-Outs is an extension for users who aren’t comfortable with personalization of the ads they see on the web. It’s a one-step, persistent opt-out Read More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Work hard and play hard at SMX Advanced May 14, 2018 by Marketing Land By now, you’ve read Read More
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. It’s too easy to lose your web traffic (which in many cases constitutes 80% of your leads) in one Read More
