Traffic quality is a key aspect of driving conversions. Imagine you got a spike of traffic from Facebook amounting to hundreds of thousands of visitors — but only a trickle of them converted. And let’s assume all the moving parts Read More
Posts can now be promoted directly from a brand’s LinkedIn page, and the platform is also launching a new Event Analytics tool alongside its Event Ads. LinkedIn has introduced Event Ads and the ability to “Boost” organic posts from within Read More
When you have your target audience at the forefront and keep a business mindset of catering to them, you will see the benefits. When planning out a website for your business, there’s the temptation to make it as appealing as Read More
Search Engine Land recently published its top 10 articles of 2012, and I had articles in the #1 and #6 positions on that list. The Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now had over 40,000 unique pageviews Read More
Snapchat appeals to brands on the heels of a post-pandemic bounce back to travel with the introduction of dynamic ads. Snapchat has released an easy and automated way for businesses to reach travelers. The new product is called Dynamic Ads for Read More
Enterprise organizations that want to get serious about link building may be well served by a dedicated team for link acquisition. Columnist Garrett French outlines the five roles that comprise this team and focuses today on the opportunity prospector. Congrats! Read More
Bill Gates and Elon Musk are at it again, taking aim at each other over climate change. Gates and Musk have a well-established history of taking jabs at each other over a variety of topics. The last round was instigated Read More
Search Engine Land recently published its top 10 articles of 2012, and I had articles in the #1 and #6 positions on that list. The Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now had over 40,000 unique pageviews Read More
A handful of new interactive elements will help advertisers get more creative with In-Feed Ads. A handful of new Interactive Add-Ons have arrived within TikTok’s “For Your Page.” These new additions are available globally for In-Feed Ads and will be Read More
Back in May, Facebook launched a platform that allowed developers to tap into the Facebook hub itself. The Facebook Platform is a set of resources and tools that enables rapid development of applications for Facebook users. It’s proven wildly popular, Read More
