It’s Snap’s latest move to make the format more accessible by reducing the friction of buying and producing AR campaigns. Snapchat has announced a new ad product that gives advertisers an easier way to design and distribute AR-based ads. With the new Read More
YouTube settlement with FTC includes $170M fine, changes to how it monetizes children’s content
The company said it will stop serving up personalized ads on kid videos. YouTube has reached a settlement with the Federal Trade Commission and New York attorney general for allegedly violating the Children’s Online Privacy Protection Act (COPPA), according to CNBC. Read More
YouTube to phase out exact counts for public-facing subscriber numbers
Starting September 2, the platform will begin showing abbreviated subscriber counts for channels with 1,000 or more subscribers. YouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September 2. This update will Read More
YouTube to automate more video reviews in light of staffing challenges caused by coronavirus
YouTube will temporarily implement more automated reviews, which could cause unwarranted removals. Even digital creators aren’t immune to the impacts of COVID-19 as companies pivot to keep up with business demands amid closures and staff shortages. YouTube on Monday said it Read More
Huawei Routers Lead 2019 Global Carrier Market
Huawei routers have once again taken top honors in the 2019 global carrier market, according to research by Omdia. Despite an aggressive campaign by the U.S. government to limit Huawei’s global dominance, the company continues to gain traction. Omdia’s latest Read More
5G To Enable Much Higher Performance Games, Says Zynga CEO
5G to enable much higher performance games. 5G to bring more people into a gaming experience. 5G will enable games that are zero downloads. Touch an ad on Instagram and instantly play the game. “5G is going to be a Read More
Brightcove launches all-in-one video campaign app
Brightcove Campaign integrates with a number of marketing automation platforms. Brightcove, a cloud solution for managing and monetizing video content, has released Brightcove Campaign, a video campaign app that lets marketers create, manage and analyze their video demand generation campaigns all Read More
Getting the most out of limited YouTube creative during the holiday season
Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Black Friday is going to be here in a matter of days, and you just got the go-ahead to Read More
Verizon, T-Mobile and US Cellular Exaggerated 4G LTE Coverage
Yesterday we reported on the Federal Communication Commission’s (FCC) plans to allocate $9 billion to assist rural 5G rollout. It appears that decision was motivated by an investigation showing that Verizon, T-Mobile and US Cellular exaggerated the extent of their 4G LTE Read More
T-Mobile Will Turn On Nationwide 5G December 6
T-Mobile has rolled out 5G in six cities but, according to CNET, the company is about to unveil nationwide 5G on December 6. Many 5G deployments fall into two types: low-band and high-frequency. High-frequency 5G offers the highest speeds, but at Read More