For the fourth straight year, “facebook” was the most common search term in the U.S. this year — part of an increase in navigational searching that saw one-word searches rise 16 percent in 2012. That’s according to Experian Marketing Services, Read More
Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable. As markets reemerge from the coronavirus pandemic, location data can help businesses identify shopping behavior changes and formulate marketing strategies for returning and new customers. Read More
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition Read More
Here are some tips on how to structure your video campaigns, measure performance and get in front of the right audience. I never hide my love of YouTube ads. It’s my favorite channel to use to run paid campaigns because Read More
Notice a change to your video views on some of your more popular videos? Google made a change in search on how they display video boxes. Over the past couple of weeks, Google has been replacing the video box in Read More
Microsoft has announced it is repairing defective Surface Laptop 3 devices whose screens appear to spontaneously crack. Some Surface customers have been reporting for months that their device screens have been cracking, in some cases without the users doing anything. Read More
The company hopes to address historical quality problems with a matching algorithm. There was a time that “answer engines” or “social search” appeared poised to be a viable alternative to traditional Google search. That never happened. Some sites faded and Read More
TransUnion research shows Americans are being targeted by coronavirus-related digital fraud in alarming numbers. As the coronavirus pandemic forces more Americans to stay at home, ecommerce has become a critical part of everyday life. Even basic necessities are being purchased Read More
Verizon Business has announced a definitive agreement to buy up Zoom competitor BlueJeans, as the videoconferencing market heats up. Amid the coronavirus pandemic, videoconferencing has become one of the most critical components that has allowed businesses, schools, religious organizations and Read More
A look at the key differences between Snapchat and TikTok. TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. Read More
