In the coming months, Google Ads will be expanding safeguards to prevent age-sensitive ad categories from being shown to teens. With virtual school and other online childrens’ enrichment, more kids than ever are online. The sudden influx of online classes Read More
Oversegmentation is often the enemy of automation. Columnist and Googler Matt Lawson talks about how a fussy account structure can tank AdWords performance. When it comes to managing AdWords, something I’ve come across time and again is that lots of Read More
Google CEO Sundar Pichai has weighed in on AI development, saying all models have hallucination issues and no one has solved the problem. Hallucination refers to the issue when AI models make up fake information while insisting they are correct. Read More
Google is no longer just looking at product reviews. Google’s review system is now evaluating reviews about services, media and other topics. Google has released the April 2023 reviews update. This update goes beyond Google’s prior product reviews updates to Read More
Because Google said it can detect spam faster, the company claimed that 99% of visits in Google Search were “spam-free.” SpamBrain was able to catch five times more spam sites compared to 2021 – and 200 times compared to when Read More
Plus, structured data testing tool changes. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up Read More
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers. While MUM was the highlight of Google’s Search On event, the company also announced a Read More
The new features can help advertisers save time, make more informed decisions, and improve the performance of Google Ads campaigns. Google has just released its Ads Editor version 2.3, advertisers can take advantage of several new features and updates. Let’s Read More
For over four months, Google has been overcounting some of this data – make sure you communicate this to your clients when you send them your next batch of reports. For the last four months, Google has been miscounting the Read More
This update took 14 days to fully roll out and is now complete. Google has confirmed that the February 2023 product reviews update is now finished rolling out. This update announced on February 21, 2023, has officially completed rolling out over a Read More
