A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam. The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made Read More
Google Ads has expanded its self-service purchasing system to include five additional products – with more on the way. Google is making it simpler to buy ads on YouTube by expanding its self-service purchasing system. Depending on its availability in Read More
Marketers claim the update has been implemented through automated checks that are excessively “overarching.” Google is reviewing complaints regarding an ad policy update that enforces tighter restrictions on consumer financial products and services. Following the rollout, marketers have complained that Read More
This new vacation rental structured data comes with new Search Console and Rich Results reports. Google has yet some more rich result and structured data support for its Google Search results that you can leverage – vacation rental rich results. Read More
GA4 now has reports for Search Ads 360, Campaign Manager 360, Display & Video 360, for easier data analysis. Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager Read More
GA4 has also introduced additional dimensions to its audience builder, segment builder, customer reports builder and data API. Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. You can now build Analytics audiences, including Read More
Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts. Google has rolled out impression share data for Local Service Ads (LSAs). Impression share is the percentage of times your Read More
The latest updates for Google Chrome fix a flaw that allows an attacker to use a malicious file to run dangerous code on a user’s computer. Google is rolling out a security patch for its Chrome web browser that fixes a security flaw Read More
Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season. The holiday season brings a surge of searches around gifts, events, recipes and more. Savvy marketers can capture this traffic spike with Read More
Google has added a new business attributed within Google Business Profiles for “disabled-owned” businesses. This new disabled-owned attribute can show up on businesses that are owned by disabled business owners. Google said, “When businesses choose to identify as disabled-owned in Read More
