The platform’s updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada. Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos, Read More
Is your site’s organic traffic taking a nosedive? Use these questions to investigate and fix issues impacting your SEO performance. There’s nothing like spotting a nose-dive in organic traffic to make an SEO’s heart skip a beat. The thought of Read More
Examining the fluctuations and ranking changes we’re seeing so far since Google started rolling out the March 2024 core update. SEOs are already speculating about which update did what to which sites (the March 2024 core update or March 2024 spam Read More
Check your properties within Google Search Console for manual actions to see if your were impacted. The day after Google released its new search spam policies, including the March 2024 spam and core updates, Google began penalizing websites that the search Read More
U.S. District Judge Kevin Castel ruled that Google must face a proposed class action lawsuit but dismissed some antitrust claims. Google must face a proposed class action lawsuit from advertisers claiming that it monopolizes the ad exchange market, a U.S. judge Read More
Google’s Search Generative Experience presence is growing in industries and new countries. Here’s what the latest SGE activity signals. It’s getting harder to find Google Search results that don’t include Search Generative Experience (SGE) results. In three industries (education, B2B Read More
Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search. Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative Read More
The IAB Tech Lab report claims that Privacy Sandbox could make it harder for brands to serve effective ads – particularly smaller businesses. Google is disputing claims made about Privacy Sandbox by an IAB Tech Lab report. The Privacy Sandbox Read More
Despite lots of hype and hope from Microsoft, Google still dominates search – though Bing has made tiny gains in the U.S. and worldwide. Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last Read More
Google’s generative AI capabilities are now available to all English-language advertisers in the U.S. and UK. Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If Read More
