Facebook’s stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience. Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released Read More
Learn about campaign structures, best practices and how Performance Max compares to Meta Ads for ecommerce success. Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key Read More
Competitors’ sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible. Google Ads is experiencing a significant outage affecting multiple reporting tools and product management features. Why we care. This outage is impacting advertisers’ Read More
Advertisers can now enhance product images in their ad campaigns, streamlining the creation of visually appealing assets for e-commerce businesses. Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the Read More
The June 2024 Chrome User Experience Report (CrUX) is out and it shows that websites in the real-world experienced an averaged across the board improvement in all Core Web Vitals (CWV) website performance scores. Some of the improvements are attributable Read More
Despite weakness in the Indian stock market, Akiko Global Services shares are listed on the NSE at a substantial premium. Akiko Global Services share price opened on the NSE SME Emerge platform at ₹98, ₹21 per share higher than the upper price band Read More
The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries. New recommendation for brand inclusions in broad match. Brand exclusions across all match types and Dynamic Search Ads. Improved visibility in search Read More
The new requirements mandate explicit user consent signals for ad personalization in the European Economic Area. Google Ads is updating its EU user consent policy, affecting advertisers using Customer Match lists for ad personalization in the European Economic Area (EEA). Read More
Google is making it easier for merchants to pull in product listings from their sites through automated “website crawl” feeds in Merchant Center. How it works. Google uses structured data markup on merchant websites to automatically extract up-to-date product information like Read More
Google’s John Mueller responded to a question about whether it’s okay to stop optimizing a desktop version of a website now that Google is switching over to exclusively indexing mobile versions of websites. The question asked is related to an announcement they Read More
