Google announced a number of local ad features at its annual Google Marketing Livestream event. Google is announcing a number of new local ad-based features at its Google Marketing Livestream event today. These include new ad formats for local campaigns Read More
If your publishing site is lagging on desktop, make sure to give it some attention as this update could drive more desktop traffic, Google News Showcase launched in October 2020 to offer paid licensing options to publishers. The Showcase is now Read More
Multitasking is the key differentiator, enabling MUM to acquire knowledge, understand and generate language and interpret text, images and video all at the same time. Google’s Prabhakar Raghavan showcased a new technology called Multitask Unified Model (MUM) at Google I/O Read More
Google has released a new quality algorithm update that promotes outstanding product reviews. Google announced a new Search algorithm update it is calling the product reviews update. This update is “designed to better reward” product reviews that “share in-depth research, Read More
The user-oriented feature updates will help Google maintain an edge over competitors in the online travel sector. Additional COVID-related travel advisory and restriction information will be shown in Google search, the company announced Wednesday. In addition, Google is also rolling out a Read More
Personalization is still possible with first-party data. With all of the changes Google has been making over the past year, including its cookieless world, and as we begin to enter the new post-normal, marketers are looking to reinvent their search Read More
Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser’s time and attention ongoing. Brand safety has been top of mind for many companies over the past year, and Google’s Read More
Google seems to be getting into the local car inventory space with a new search service. Google appears to be testing local car and auto dealership inventory in search results. The company has not commented on this news yet but Read More
When enabled, existing and new remarketing lists you create from sub-accounts are automatically shared with your manager account Google has expanded on the continuous audience sharing feature it launched last year by enabling audiences to be shared from sub-accounts, the Read More
This year’s updates focus on improving the quality of product information across both paid and organic Shopping listings. Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping Read More
