Marketing personalization has never been more important, yet companies are struggling to implement the right strategies. Welcome to the age of personalization: A time where customers are simultaneously expecting you to know everything about them before they land on your Read More
Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities. When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. Read More
Businesses must have a matching Google Business Profile to run Local Service Ads with unverified or mismatched profiles leading to ad pauses. Businesses will soon need a Google Business Profile (GBP) to continue running Local Service Ads (LSAs) and displaying Read More
Rising CPCs on branded keywords? Here’s why Google’s push for PMax and AI-driven auctions are inflating costs and reducing efficiency. Branded keywords used to be a reliable and affordable way for businesses to attract high-value customers looking for their brand. Read More
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty. Discover how personalization can revolutionize your e-commerce business. Join our Martech webinar, Personalization at Scale: A Blueprint for Global Success and learn from Read More
$1.7 billion Google fine from the EU overturned, with the Court ruling that the European Commission failed to consider all relevant factors. Google successfully challenged a €1.49 billion ($1.66 billion) antitrust fine imposed by the European Union in 2019. The EU’s Read More
Google is defending its ad tech dominance, but are their claims of market competition, low fees and benefits for businesses misleading? With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech Read More
Learn essential testing methods to enhance your paid media campaign performance and outpace competitors in high-traffic seasons. We all love to take a little time away from the grind during the slow season (which for many of us is right Read More
Everything you need to know about adjusting your PPC approach to seasonal shifts, from identifying trends to adjusting budgets and more. Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. Read More
Google sales reps allegedly advised advertisers to target the ‘unknown’ category of YouTube users, which likely includes teens. Google sales representatives allegedly advised advertisers to target teenage users on YouTube, seemingly in violation of the platform’s own policies prohibiting the Read More
