RSAs give advertisers more flexibility to address changing market environments due to the pandemic, says Google Google announced today that RSAs will officially become the default ad type for Search campaigns in Google Ads, though expanded text ads can still be created. Read More
Featured snippets: The 9 rules of optimization
Here’s a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. In SEO, some might consider featured snippets the holy grail of rankings. Featured snippets are a Read More
Display & Video 360 gets new frequency and reach metrics
The real-time view of reach gains may help advertisers better evaluate campaign performance. Google is adding a dedicated data visualization in Display & Video 360 (DV360) to show reach gains for each campaign that spans across channels and has a Read More
Google & NORAD Santa Trackers show St. Nick already in flight for his 2017 trip around the world
The two sites will be tracking Santa’s whereabouts for the next 24 hours. It’s Christmas Eve in North America, but on the other side of the globe, Santa has already started his 2017 Christmas trip around the world to deliver Read More
Google’s December 2020 core update was big, even bigger than May 2020, say data providers
The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4. On Dec. 3, Google began rolling out the December 2020 core update. Early data seems to show the rollout was mostly felt the following day, Read More
Google News app will display non-AMP content and send readers to publisher pages
Tracking and performance reports in Google Search Console won’t be affected. As part of the page experience update, Google News will be displaying both AMP and non-AMP web content, the company announced in an email to publishers on Friday. The platform Read More
Google temporarily disables issue validation in Search Console
Yet another feature has been disabled in Google Search Console, this comes months after Google disabled the request indexing tool. Google has temporarily disabled yet another feature in Google Search Console, the issue validation function is currently disabled. Google said Read More
Google increases Local Search Ads review requirements
Some US business categories may see their Local Search Ads disabled until they meet the new requirement. Last week Twitter user Len received an email from Google Ads notifying him that starting on June 30, some of his client’s accounts will need Read More
Google tool for reporting domain verification and user management issues with Search Console
Google is piloting a program to allow some users to contact Google over Search Console domain verification and user management issues. Google Search Console is piloting a new method to contact Google for support related to Google Search Console. Google Read More
Google accused of colluding with Facebook and abusing monopoly power in new lawsuit
The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space. Ten state attorneys general filed a lawsuit against Google Read More