The update started on October 19th and was completed less than two days later on October 21st. The Google October 2022 spam update that started to roll out on October 19, 2022, at around 11 am ET, is now complete less than Read More
What content survives Google algorithm updates?
Be able to anticipate your target audience’s needs. SEOs are too accustomed to reacting to Google changes; especially Google algorithm updates. But what if you can build a site with content that you are confident won’t take a rankings hit after Read More
Google review guidelines say discouraging negative or selectively soliciting positive reviews is not allowed
Google is now being very explicit about this in their guidelines, so be careful. Google updated its policies around contributed local reviews with a new line that now says discouraging or somehow prohibiting negative reviews or selectively soliciting positive reviews Read More
Google launches new content suitability center in Google Ads
This update should improve efficiency, reduce errors and help advertisers going forward. Google has launched a new content suitability center in Google Ads where you can manage your suitability settings for all campaigns on YouTube and the Google Display Network. Read More
Google Ads now showing cart metrics for Shopping campaigns
See average cart size, cost of goods sold, gross profit and more for your campaigns. E-commerce cart conversions columns now in beta in Google Ads Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain Read More
Saying adieu to AMP: You might be giving up rankings — and revenue
In one study travel marketers saw a 29% bump in mobile revenue with AMP. Since its introduction in 2015, Google’s Accelerated Mobile Pages (AMP) framework has been controversial. The company recently decided to no longer require AMP for inclusion in the Top Stories carousel. That may lead Read More
Google’s new features for product, job and recipe activity cards usher users along their journey
Instead of showing content users previously clicked on, the cards in these verticals facilitate comparison shopping, new job listings and related recipes. Google has extended the functionality of its related activity cards with respect to shopping, job and recipe-related searches, the company announced Tuesday. Read More
Google local car dealership inventory search results
Google seems to be getting into the local car inventory space with a new search service. Google appears to be testing local car and auto dealership inventory in search results. The company has not commented on this news yet but Read More
A new era has arrived in local search: Google’s Local Trust Pack
The variables that drive performance for LSA extend beyond the prominence, relevance and proximity factors we have built strategies for. We are in the midst of a transformation in local advertising. Google has a new form of trusted answers that Read More
Google rolling out new PageSpeed Insights
Google announced these changes weeks ago but it is now rolling out under a new URL. Google announced a couple of weeks ago a new PageSpeed Insights upgrade and that upgrade is now rolling out to everyone. Addy Osmani from Google said this upgrade Read More