Google has also retired the DuplexWeb-Google web crawler. Google has shut down Duplex on the Web and has retired its web crawler, DuplexWeb-Google. Google posted a notice of this in this help document saying “Duplex on the Web is deprecated, and will no longer Read More
Google begins testing FLEDGE API on AdSense
The new API uses interest groups instead of cookie-based tracking for both audiences and remarketing. Nicole Farley on August 1, 2022 at 12:42 pm | Reading time: 2 minutes FLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It’s Read More
Google Ads and SMBs: How to drive results on a low budget
A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions. Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues Read More
Google introduces three new travel products for hotels
Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles. Hotels looking to book new travelers and capitalize on this summer’s travel frenzy will soon discover a much easier way Read More
Google files lawsuit against company falsely promising Page 1 rankings
Google’s lawsuit alleges that a company called G Verifier scammed and harassed hundreds of Business Profile merchants. Google has filed a lawsuit against a company that allegedly was charging business owners money for free Google Business Profiles, selling fake reviews Read More
Google rolling out site names and updated favicon logos in search results
Make sure to check out the new site name structured data documentation. Google is now rolling out what it calls “site names” in the mobile search results. Site names more prominently show the name of the website, as opposed to Read More
Google to prohibit demographic, zip code targeting for housing, employment, credit ads
The update will roll out in the U.S. and Canada this year. Google is updating its advertising policies around housing, employment and credit opportunities, the company announced Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target or Read More
Google Ads updates cryptocurrency ad policies
The new certification application form goes live on July 8. In a changelog update today, Google Ads announced updates to the scope and requirements for cryptocurrency ads to be allowed on the platform. Starting August 3, crypto exchange and wallet advertisers must Read More
Google Analytics just introduced a new suggested audience
There are currently about 18 suggested audiences available in GA4 properties. The new suggested audience is called “7-day unnotified users.” These are app users who have not been reached via push notification. GA4 suggested audiences. When you create a property in Read More
Google rolls out Ads Editor v2.2 with optimized targeting, 11 other features
Google Ads Editor version 2.1 was released in July. Google just announced the rollout of Ads Editor v2.2. This version adds 12 new features and also eliminates one. Let’s take a look. Asset library The new version includes added support Read More